How hospitality venues are offering loyal patrons more personal amenities.
High end restaurants, golf and private clubs as well as upscale boutique hotels understand that there is nothing usual about "business as usual". In our current environment, people want to feel safe and are frequenting their clubs and the same restaurant more often. They must think beyond offering great cuisine, an elegant, fun ambiance and a popular wine and cocktail selection. What are many businesses offering their clients to create a sense of belonging and safety? Wine lockers is one of the top amenities included in their 2021 strategic plan, to the delight of their wine connoisseur patrons.
Custom Wine Lockers - New or Match you current system/
Wine Lockers are not just for wine anymore.
Wine connoisseurs are thrilled to have their own "stash" of their favorite wines in their private clubs and restaurants. Much to the surprise of the hospitality industry, patrons are using wine lockers to store high end liquors and liqueurs. After all, not everyone is a wine connoisseur. With the pandemic still fresh in everyone's mind, many people do not want to share a liquor bottle with strangers. Brandies, bourbons, after dinner liqueurs of all brands are finding their way into the wine locker.
Patrons with wine lockers are often offered special privileges such as complimentary sommelier service or the first pick of new and rare selections. Start a wine club within your clientele and make your venue a destination for wine and spirit lovers. What better way to make customers feel welcomed and special. Wine locker patrons will frequent your venue more often. Who doesn't like to show off their special wines with friends and colleagues.
Each venue handles their wine lockers a little differently. The return on investment for the wine locker installation is achieved fairly quickly. Our next blog will go over different ways to turn your wine locker investment into a profit center.
Call us to discuss a free custom wine locker design and upgrade your venue today!
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